Psychology, storytelling, engineering — in that order, usually.

I'm a creative technologist. The job title has meant different things in different decades,margin note"webmaster" was on a business card at some point. we don't need to dwell. — JJ but the work has been consistent: figure out what people are actually trying to do, tell the story that makes it make sense, then build the system that delivers it. Most people pick one of those three. The interesting problems live where they overlap.

The résumé version: campaign and product work with American Express, Coca-Cola, UNICEF, Goldman Sachs, Bank of America, Chobani, and Droga5, among others.margin notefull history in the résumé (PDF). The recent chapter is quieter: infrastructure for regulated tokenized finance, where the design problem is trust and the engineering problem is deserving it.

What connects agency work to fintech infrastructure? Both are exercises in reading the human layer beneath a system. A campaign fails when it misjudges what people feel; a governance workflow fails the same way.margin notea compliance officer and a creative director are both asking "why should I trust this?" — they just dress differently. — JJ I've spent twenty years being the translator in that room.

Outside the main column: I tinker constantly — the current experiments live in the notes. If you're building something where human behavior meets a machine and the stakes are real, I'd like to hear about it.